Lydia Varela is a skilled Outreach and Marketing Communications professional with a knack for community engagement and brand championing. Her extensive experience in consumer goods and marketing has equipped her with superior capabilities to develop targeted marketing plans that achieve and exceed sales goals. Besides her strategic & tactical planning attributes, Lydia is a recognized thought leader and creative thinker, making her a valuable collaborator; she can build relationships and work with cross-functional teams and departments. With her passion for empowering women, Latinas, and entrepreneurship, Lydia is a remarkable influencer with the ability to share wisdom and foster growth in her communities. Lydia is bilingual and fluent in English and Spanish, which enables her to communicate effectively with international and multicultural markets.