Rafael Keys is a seasoned professional specializing in innovation, metrics, and de-risking early-stage ventures. With over a decade of experience managing a hedge-fund portfolio and building and scaling B2B enterprise startups across Brazil, France, the US, and the UK, he has developed a strong passion for optimizing innovation processes within corporations. Rafael works with companies such as KPMG, Crédit Agricole, and Itaú, among others, to improve innovation ROI, reduce time-to-market, and enhance the idea-to-scale success rate. His core values include family, honesty, integrity, deep knowledge, self-improvement, and innovation. Outside of work, Rafael enjoys music, cinema, and sailing.