Erling Magnus Solheim

Erling Magnus Solheim is a fitness enthusiast dedicated to making fitness enjoyable for the digital generation.

With a background in extreme sports and business acumen, Erling has built a globally recognized brand at Db and gained insights into B2B SaaS through his tenure at Cesura.

His experiences as an extreme sports athlete have honed his ability to thrive in challenging and ambiguous situations, emphasizing mindfulness, Stoicism, and flow for productivity and balance.

Erling's strengths lie in his analytical and creative mindset, quick learning aptitude, and result-driven approach to efficiently achieving goals.

He holds a Master's degree in Entrepreneurship from the Norwegian University of Science and Technology (NTNU), as well as a specialization in Entrepreneurship Management from Boston University.

Furthermore, Erling completed his Bachelor's in Engineering Cybernetics at NTNU, showcasing a multidisciplinary educational background.

Erling Magnus Solheim's professional journey includes roles such as Co-founder and CEO at Playpulse, Owner at EMS Holding AS, Co-founder and VP of business development at Playpulse, and founding positions in Cesura and Db Equipment AS.

His early career involved diverse experiences ranging from marketing management to teaching and national service in the Norwegian Army.

With a foundation in academia, practical business experience, and a passion for fitness innovation, Erling is poised to continue making significant contributions to the fitness industry.