Siobhan Bulfin is a seasoned professional with experience in patient engagement, social marketing, and behavioral economics. She has expertise in designing online communities and developing engagement strategies that promote behavior change using persuasive technology and applied game mechanics. With a background in international business, digital media, and entertainment, Siobhan brings a unique perspective to her work in social, mobile, and location services. Siobhan is also the founder of Melon Health and has advised companies such as BetterBiotics, Inc. She is a former trustee at NZ Games, Animation, and Visual Effects Trust and a former mentor at Lightning Lab. Outside of work, Siobhan enjoys yoga, running, flying planes, and climbing mountains.