Lalita Ballesteros is a creative storyteller, writer, and comedian who has made a significant impact on the publishing and marketing industries throughout her career. She has a Bachelor's degree in International Relations and Spanish from the University at Buffalo and has also studied Caribbean Studies and Spanish at the Universidad de la Habana. Lalita is the founder of Haus of Lala, a branding and storytelling consultancy, where she helps authors, coaches, and creatives create new brands and identities in the context of their deepest truths. She has disrupted the publishing industry with Seth Godin and The Domino Project, raising over a quarter-million in revenue in four months. Lalita has also worked side-by-side with Godin as the VP of two of his start-ups, where she studied the art of branding, storytelling, art, and generosity. Lalita has enjoyed diplomatic stints at the American Embassy in Rome and led ambassador efforts in the sharing-economy while working at Lyft. She speaks multiple languages, has been a regular contributor to Positively Positive, and has been featured in Fast Company, Forbes, TEDx, Mashable, and more. Lalita currently resides between NYC and Europe with her dog, Luna.