Florida International University

Miami Dade College

Miami Sunset Senior High School

UX Strategy Guru, Senior Design Team Leader, Expert UX/UI Architect, Founder of Marketeq Digital, and Former Chief Product Officer at Referrizer

Miami, Florida, United States

Marketeq Digital

Founder & CEO

Recruit, manage and grow the product team to execute the vision of transforming Referrizer into the leading local business marketing automation platform. Formulate, expand, and execute the product lead growth strategy and transform the dashboards, website, and branding into a highly scalable and highly successful worldwide organization. Lead the product strategy that will increase sales, improve client retention, and create and expand new growth channels. Optimize the user experience on every touch point, addressing client and stakeholder needs, and maximize value and revenue.

Referrizer LLC

Chief Product Officer

CornerstoneAI Inc.

Senior Product Advisor & Board Member

Lead a team of ux designers and business analysts to design and develop the mvp for a competitive social media platform which included a mobile app, web app, advertising platform, app landing pages, and business website. Lead the research and design strategy to uncover untapped pain points and build the unique advantage aimed to gain market share over the existing social media giants. Managed the design sprint backlog, which included creating new sprints, approving sprint completion, and preparing design files for development. Organized design team meetings and provided feedback and strategic direction for ux research and competitive audits as well as audited user personas, journey maps, detailed user flows, wireframes, and interactive prototypes.

Uptu

Founder & Senior User Experience Lead

I was asked to scope and plan user experience design activities for a prescription drug pricing platform which involved understanding and incorporating complex technical and business requirements to create intuitive user-centered design solutions. I conducted early stage design and feature definition activities, collected and analyzed user needs, and worked with researchers to understand findings and incorporate into my designs. I created system and application concepts by defining information architecture, design patterns, task flows, wireframes, mockups and other design resources. I generated user interface design specifications, presentations, and other documentation needed to communicate interactions, design direction, and ideas. I worked with multiple stakeholders during the development process: clients, program and product managers, researchers, visual designers, and developers to assist in design activities and gather feedback. I also reviewed the work of software development teams and fellow designers.

Photon

Senior User Experience Designer

Worked on website complete redesign and re-branding project. Renamed the company and designed a new logo that would represent a service that streamlines the process of buying cars directly from the auction at a wholesale cost. Created a client questionnaire wizard that was designed to provide the maximum quality lead due to a custom sales qualifying process I wrote and implemented into the interface. Created all intake forms, payment forms, website sales strategy, and information architecture, as well as provided creative direction to Illustrators that worked on the project.

Auto Auction Advisors

User Experience Design Consultant

UX/UI Design Leader that supported delivering industry leading processes and tools with cloud platforms for City National Bank.  I played a pivotal role in defining the internal tools for my client's users around the globe. My responsibilities were to lead UX efforts to research, process map, and design complex projects on the <a href="http://Salesforce.com">Salesforce.com</a> platform, collaborating cross-functionally in a heavily matrixed organization, apply analytical skills to interpret user experience needs, translating them into requirements, utilize design tools to depict the user experience in journey maps, flow diagrams, and data visualization. Use the Agile/Scrum/Pivotal methodology to drive projects to launch effectively within time and resource constraints. Articulate concise ideas and visually communicate concepts to business, development and internal agents. Communicate, facilitate, and present to all levels of industry audiences, clients, internal staff and management, and actively participate in and/or facilitate brainstorming sessions, focus groups, and requirements gathering.

LTI - Larsen & Toubro Infotech

UX Solutions Architect

Redesigned the company website and marketplace in order to be more marketable and convert more leads. Improved business model in order to reduce barriers to entry and improve the sales funnel. Worked on marketing automation strategy and designed customer lifecycle value process. Redesigned viral strategy and consulted on the design of the Referrizer PartnerUp social platform. Redesigned the product dashboard to make it more user friendly including walk-thrus and navigation architecture. Audited and improved the design and strategy of the account cancellation process.

UX Consultant / Growth Strategy Consultant

- Helped guide the student's ux/ui learning process
-  Provided feedback to students on their assignments and designs
-  Graded student homework
-  Assisted students with ux/ui assignments and projects
-  Created ux/ui resources & lessons and conducted workshops according to curriculum needs

Wyncode Academy

UX/UI Cohort Teacher's Aide

Worked on the design of over 100 screens for the Marketeq enterprise projects network. Performed extensive research to understand enterprise project management industry standard procedures, common pain points, and user personas. Conducted user journey sessions and interviews with various industry experts, potential clients, and freelancers. Performed competitive audits to asses the industry needs and existing solutions. Utilized guerrilla testing strategies to quickly gain feedback on design concepts and wire-frames, including both lo and hi fidelity prototypes using Figma and Invision. Designed the final UI including logo and interface branding, color palette, icons, and website graphics.

Founder, UX Architect / UX Strategy Consultant

Responsible for translating business and product requirements into visual documentations for the business to approve and use in websites and mobile applications. Produced sitemaps, wireframes, interactive storyboards, prototypes, navigation schemas, process flows, feature lists and other artifacts to clearly describe proposed solutions. Worked with internal teams of business owners, project managers, designers, and developers to determine project goals (user needs, business needs, etc), and project constraints (technical, deadlines, etc). Worked with internal team to continually refine and update interactive products. Applied and promoted usability standards and best practices and worked with project managers to meet expectations, deadlines and budgets.

Interval International

Information Architect

- Designed a platform for Christians to connect with each other and engage in family-centered social events.
-  Identified multiple user personas from pastors, to ministries and members, and content producers
-  Performed user research to identify pain points, user journeys, and problem areas which showed room for improvement
-  Designed the visual sitemap and user flows using Lucidchart to show all user journeys and site architecture
-  Created wireframes and prototyped the platform using Adobe Photoshop and Justinmind
-  Created visual design mockups using Adobe Photoshop and Illustrator
-  Engaged various user personas to perform user testing and collect feedback

Christian Unite

User Experience Architect

- Designed a mobile application to help families of senior citizens manage their safety and well-being
-  Identified and researched user personas to identify pain points and create the value proposition and user flows
-  Built wireframes and prototypes using Indigo Studio, Adobe Photoshop, and Justinmind Prototyper
-  Performed user testing using Justinmind’s Validately integration, collected data, and implemented design changes accordingly

Safe Senior

UX Architect

I help people design their startups from the ground up. I also help people redesign their current businesses in order to dramatically improve their value proposition, user experience, market fit, and growth strategy. After a few in-depth strategy sessions, I also help startup founders and business owners create the type of user experience that enables them to grow into an industry leader.

-  Designed a platform for early stage startup founders to receive the education they need for maximum growth
-  Recorded over 200 startup training videos covering topics such as user experience, designing for conversions, sales funnels, marketing channels, viral strategy, value proposition, customer retention, unique advantage, consumer research, and more…
-  Coached early stage startup teams and startup founders on design thinking, ux strategy, and how to design for growth

Startup Launch Program

Founder & UX Architect

- Defined user and business objectives for the digital design industry to uncover market opportunities
-  Defined user personas, and identified pain points that helped me design the initial value proposition and user flows
-  Designed the ux strategy, wireframes, and visual mockups for an advanced design and prototyping tool
-  Designed a digital marketplace that encompasses all the add-on and extension capabilities of the Blend Metrics system
-  Created a high fidelity prototype by piecing together sliced panels from Photoshop and adding interactions with Justinmind

Blend Metrics

Senior UX Architect / UI Designer

- Designed the first ever social media platform for the automotive sales and marketing industry
-  Created the startup pitch deck to be used which received investment offers in excess of $25MM
-  Responsible for all UX / UI work, layout design, branding, user testing and growth strategy

Ninseb Enterprises

Managing Partner & Lead UX Architect

- Managed new desktop, mobile, and cloud projects from concept to completion including ux consulting and visual design
-  Consult with clients on ux goals and initiatives including ux architecture, user pain points, and project objectives
-  Identify and document business processes and goals/milestones specific to each user persona
-  Create wireframes, user flow charts, visual mockups, and prototypes according to client needs
-  Collaborate with clients to increase their value proposition, customer retention, and conversion strategy
-  Manage user testing metrics and analytics to optimize user experience and conversions according to client’s goals

Marketeq

Founder & CEO, UX Architect, Growth Strategy Consultant

ProJuicing.com

Founder & UX Designer

- Performed product demonstrations and educated customers on their purchase decisions
-  Achieved top sales representative for two consecutive days out of over 25 sales representatives
-  Attached accessories, software, and labor to each sale in order to increase the customer experience
-  Maintained high quality customer service and developed relationships with repeat clients and business clients
-  Performed daily merchandising of store aisles and made sure every product was properly tagged and placed
-  Explained the features and benefits of product protection plans as well as in home installations

Tiger Direct

Technology Sales Consultant

- Performed market and keyword research to find highly profitable keywords with minimal competition
-  Created SEO marketing campaign including link building, social media bookmarking, onsite blog, and content creation
-  Responsible for creating and optimizing onsite content such as meta tags, URLs, anchor tags and page titles
-  Designed all brand and category banners for the new company website (over 120 banners)
-  Hired premium content writers as well as created email campaigns, landing pages and opt-in forms
-  Implemented analytics tracking to optimize ecommerce conversion ratio

Mass Nutrition

Ecommerce Marketing Director & Graphic Designer

- Coordinated major events throughout South Florida and utilized heavy branding and strategic marketing
-  Established and maintained relationships with venue owners and entertainment industry talent managers
-  Hired all necessary photographers and videographers as well as graphic designers, djs, ice sculptors, and other talent
-  Created exceptional event experiences to represent our client and followed up with post event reports

Media Star Promotions

Brand Ambassador and Cultural Influencer

Circuit City

Roadshop Sales & Installations

Gulfstream Motor Credit

Used Car Sales Consultant

World Ford of Kendall

New and Used Car Sales Consultant

- Design logos, album covers, posters, t-shirts, websites, flyers, etc for label artists.
-  Turn people into cartoons and design creative advertising for the label.
-  Manage artist profiles, websites, social, and online presence.
-  Produce, record, mix and manage studio sessions.
-  Create networking and collaboration opportunities for artists.
-  Create press kits and media distribution strategy for the label.

Christopher Torres

Christopher Torres