Arizona State University

Executive Sales Director at Amaze Media Labs & Ad Sales Rep for North + Warren/ Amex Publishing

New York, New York, United States

Advertising sales arm for American Express and its publications/ sites Departures and Wallpaper. <a href="http://AmericanExpress.com">AmericanExpress.com</a> offers digital advertising to all US Card Members across their site based on first-party, card member spending data.

North & Warren

Ad Sales Representative

Amaze Media Labs, founded by executives from CAA, IHeart, Stitcher and Nielsen, creates custom branded podcasts to tell stories that resonate and build community. Using our extensive network of talent and influencers, we work directly with our brand clients to select personalities and develop analysis driven strategy and marketing programs to engage members of their target community across podcasts, live streams and immersive experiences.

MYFAVES, founded by an exec from P&G and Comcast, provides the newest, easiest way for influencers, tastemakers and brands to socially share their favorite items in a shoppable video format.

Amaze Media Labs and MYFAVES

Executive Sales Director

As NY Media was acquired by Vox, I continued to be responsible for beauty, American fashion and department store sales categories for media brands including The Cut, The Strategist, Vulture and other top destination sites.

Vox Media, LLC.

Senior Account Director: Beauty, Fashion & Department Stores

Responsible for the beauty and department store sales categories at New York Media and its unparalleled products, including NY Magazine, The Cut, The Strategist, Vulture and other top destination sites. New York Media energizes people around shared interests, igniting important conversations with a cosmopolitan point of view and providing the map to shrewdly navigate a fast-moving culture.

New York Media

Sales Director, Head of Beauty

Sales director and business consultant for several top beauty and fashion sites geared towards millennials and Gen Z, including Fashionista and Her Campus. Partnering with Poshly, a data & insights company as well as The Audience, a creator/publisher of social and influencer content. Responsible for developing and growing beauty and luxury sales for aforementioned companies. I strive to provide my beauty clients with solutions that enable them to reach their target consumers through media platforms involving e-commerce, influencer marketing, social amplification, data and native content.

Fashionista.com and Her Campus

Sales Consultant and Freelance Sales Director

Spearhead all strategic initiatives for the beauty category at Mode Media, the 7th largest media property and 8th largest mobile property in the US.  With 155 million highly-targeted monthly uniques, Mode reaches 92% of millennial women and 67% of millennial men. Mode's technology platform accelerates influencer marketing at scale in a create/curate-to-distribute model.

- Build business across the key beauty category, including accounts such as L’Oreal USA, Estee Lauder, Revlon, Coty, etc.
- Collaborated with marketing to create custom and curated content platforms incorporating video, mobile, social and influencer marketing.

Mode Media Corporation (formerly Glam Media)

Managing Director, Beauty

Built the sponsorship sales program, targeting brands that want to engage with consumers in a meaningful, impactful, high-touch way through a social and experiential platform.

- Structured business plans for this disruptive digital startup, working with clients and agencies to determine specific needs/ways to get products into consumers’ hands
- Created high-touch marketing proposals, integrating brands into events and extending messages through social outreach
- Partnered with internal sales team, building/curating events that are value-add to both consumers and advertisers

Host Committee

Vice President, Sponsorship Sales

Developed engaging advertising sales campaigns for Martha Stewart Living and <a href="http://Marthastewart.com">Marthastewart.com</a>. Led national sales team, growing integrated revenue >30% in 2013. Grew print 15% and three market share points.

- Developed strategic business plans that increased digital advertising by 20% and video by 30%.
- Doubled revenue in both the Beauty and Automotive categories
- Broke key beauty accounts on <a href="http://Marthastewart.com">Marthastewart.com</a> through video, display and mobile partnerships
- Partnered with publisher and marketing director to create strategy and marketing concepts
- Collaborated with editors in identifying and leveraging editorial for selling opportunities (including native advertising) and determined how best to utilize the brand to drive business

Martha Stewart Living Omnimedia

VP Integrated Sales

Associate Publisher: August 2009 - September 2010

Oversaw advertising/marketing/revenue for Rodale’s largest magazine, its website, Special Interest Publications, all mobile applications, marketing events and platforms.

- Grew market share in down market 2 points. Increased beauty & luxury advertising 10%.
- Worked with sales reps across the country and all advertising categories. Created powerful  integrated packages and programs for clients, growing revenue 12%.

Rodale Inc.

Publisher, Prevention

Oversaw the beauty, health and foreign auto categories as well as the Chicago/ Midwest territory. Led team in sales efforts for Vogue and Vogue.TV, Vogue's digital broadband content site.

- Directed sales team to increase market share by two points while additionally, securing 52 unplanned pages in the second half of 2008
- Led team in selling Vogue TV, the magazine’s digital broadband content site; generated $750k+ through Vogue TV platforms
- Utilized Vogue Studio, the magazine’s internal creative department, to develop concepts for clients, selling exclusive, high impact units and platforms to accounts including P&G, L’Oreal USA, Estee Lauder & Merck

Conde Nast

Advertising Director, Vogue

Ran a $275 million (print & digital) corporate account list in the beauty & fashion categories. Negotiated rates on behalf of Time Inc.’s properties.

- Worked in tandem with corporate marketing, research and Time Inc. digital, creating and selling integrated programs that spanned multiple magazine brands.

Time Inc.

V.P. Corporate Sales & Marketing

Fashion & Beauty Director, Real Simple: October 1999 – May 2004

Key member of launch team. Responsible for overseeing the fashion and beauty categories, the fashion/ beauty managers and a key account list. Key role in strategy for the brand on various levels.

- As Executive Director, Fashion & Beauty advertising, oversaw East Coast in these categories, their managers, and an account list. Key member of the management team.
- Awarded Salesperson of the Year, 2004.
- As Fashion & Beauty Director, produced the most revenue for the newest magazine in the People group. Sales increased by 20% despite down market.
- Brought in clients such as L’Oreal, Lancome, Estee Lauder Clinique, Clarins, Chanel, Liz Claiborne, Tommy Hilfiger, Ralph Lauren, Coach, Eileen Fisher, and Easy Spirit.

Laura Petasnick