Alexandre Eich is an accomplished business professional with a wealth of experience in marketing, branding, and strategy. Currently serving as the Chief Marketing Officer (CMO) of Bonativo, Alexandre leads the company's marketing and communications efforts, overseeing market research, product development, brand management, and customer engagement. He brings a strong background in consumer goods and e-commerce, having previously held senior roles at companies such as Zalando and Procter & Gamble.

With a focus on customer experience and data-driven decision-making, Alexandre drives Bonativo's growth and expansion strategy. His leadership has been instrumental in the company's success in creating a unique online grocery platform that connects consumers with local farmers and artisans.

Alexandre holds a Master of Science in Management from HEC Paris and has lived and worked in several countries, including France, Germany, and the United States. He is fluent in French, German, and English.