Vicky Shekleton is an experienced research professional with over 9 years of experience. She graduated from Dún Laoghaire Institute of Art, Design and Technology with a First Class Honours degree in English, Media and Cultural Studies, and went on to study Management and Marketing at Dublin Institute of Technology, earning a Postgraduate Diploma with Second Class Honours. Vicky has held a number of roles in her career, including Associate Partner at Sparkler, Senior Research Consultant at Sparkler, Planning and Insights Manager at MediaCom Ireland, Commercial Insights and Planning Specialist at Communicorp One, Marketing Coordinator at Carat, Account Executive at Carat, Market Research Intern at Carat, Broadcast Assistant at Newstalk 106-108, and English teacher at Language in Group. As an Associate Partner at Sparkler, Vicky has managed a number of ongoing and pop-up communities for clients in the leisure, tech, and broadcast industries, leveraging a mix of quantitative and qualitative research skills.