Bob Armbrister is a seasoned executive with expertise in information technology, administration, and business development. He is currently the President and CEO of SPARK Business Works, where he leads a team of professionals who design custom software and digital solutions to improve business processes and operations. Prior to this role, Bob held various senior leadership positions in organizations such as CSM Group, Western Michigan University, Payment Clinic, and Local Private Equity Group. Bob has extensive experience in computer information systems, application development, project management, and strategic planning. He also co-founded several successful startups, including Write About, Write About This & Tell About This, and LocalSalesLink & Homeingle. With a Bachelor's degree in Business and Computer Information Systems, as well as a Master's degree in Business Administration, Bob combines technical expertise with business acumen to drive innovation and growth.