Shelby Senzer is a highly accomplished strategist, digital marketer, and general manager with extensive expertise in delivering revenue performance and creating exceptional experiences for customers. Shelby has a strong passion for working at the intersection of analytics and creativity, connecting and developing people, building teams and culture, and driving high-impact growth.

With a track record of strong results, authentic relationships and a great sense of humor, Shelby has led an e-commerce startup through rapid growth, built data-driven marketing capabilities for some of the largest advertisers, and taught first grade.

Shelby holds a Master of Business Administration (M.B.A.) in Strategy, Decision Analysis, and Leadership from Emory University - Goizueta Business School and a Bachelor of Science in Industrial and Labor Relations from Cornell University.

Shelby has held leadership roles such as Partner and Principal at The Boston Consulting Group (BCG), Head of Growth & CX at 2ULaundry, President and SVP of Sales and Product Development at Babiators, Engagement Manager and Associate at McKinsey & Company, Pro-bono Consultant at MAP International, Program Director at Atlanta Families' Awards for Excellence in Education, and Summer Intern at The Broad Foundation.

Shelby's passion for people and purpose is evident in her experience as a First and Second Grade Teacher at Atlanta Public Schools and Teacher/Corps Member Advisor at Teach for America.