Cheryl Reynolds

Cheryl Reynolds is a highly accomplished executive with a wealth of experience in the aviation and travel industries. She holds an MSc in Air Transport Management from Cranfield University and a BA (Hons) in Management and Leisure from The University of Manchester. Reynolds has held various management roles in notable organizations like Hertz, OpenTravel Alliance, Virgin America, United Airlines, Thomas Cook, and Elite Travel Excursions.

As the Sr Director of Distribution Strategy and Revenue Integrity at Hertz, Reynolds is responsible for shaping and driving the company's distribution strategy while ensuring revenue growth and integrity. Before joining Hertz, she was the Executive Director at OpenTravel Alliance, where she played a critical role in advancing collaboration across the travel industry using open standards. Reynolds has also worked in various sales and distribution management capacities at Virgin America, United Airlines, and Thomas Cook.

Reynolds began her career as a Proprietor of a home-based travel agency, Elite Travel Excursions. Her experience establishing and running a business has undoubtedly informed her success as an aviation and travel executive. Reynolds is an expert in areas such as distribution strategy, revenue management, sales effectiveness, and analysis.