Michelle K. Hanabusa is a fourth-generation Japanese American entrepreneur who founded WEAREUPRISERS, a community-driven streetwear brand. With a passion for amplifying impactful and authentic stories of the underrepresented, Michelle pivoted her career from professional figure skating after a career-ending injury to the world of design and contemporary fashion. She worked in the corporate world before pioneering her own entrepreneurial narrative in 2016, and fueled a nationwide social campaign that celebrated diverse voices, which garnered over 3 million impressions in a single day. In 2019, UPRISERS launched as a dynamic vehicle for advancing social change and elevating the stories of the underrepresented.

UPRISERS has propelled campaigns such as #MagandangMorenx, #HATEISAVIRUS, and #SomebodysBeloved, among others. Michelle is also the Co-Founder and COO of Hate Is A Virus, a non-profit and community of mobilizers and amplifiers dedicated to dismantling hate and racism. She studied a Bachelor of Arts (BA) in Fine Arts, with an emphasis in Graphic Design and Advertising at the University of Southern California. Currently, as a leading Asian American woman-owned small business, UPRISERS can be found in-store and online at PacSun and Complex SHOP.