Cara Schaary is an accomplished marketing professional with a wealth of experience in uncovering human truths and consumer insights that solve business problems. She studied at the College of Journalism and Communications at the University of Florida and later completed an Account Planning Bootcamp at Miami Ad School. Cara is a natural investigator who approaches problems as a private detective, matchmaker, or relationship therapist. She works tirelessly to build and repair the delicate relationships between brands and customers. Cara is particularly interested in understanding how people think and act, and she has a proven track record of conducting ethnographic research and facilitating brainstorms and workshops to help brands develop winning strategies. Her specialties include shop-alongs, IDIs, and focus groups. She also excels at video storytelling, people management, and brand marketing consulting. Cara has worked in a variety of roles throughout her career, including Research Director at LRWTonic, Freelance research consultant, Associate Director at The Sound: Exploration Strategy Innovation, and Consumer Insights Facilitator and Strategist at Freelance, among others.