Rob Whitfield is an accomplished CEO, consultant, certified life coach, and public speaker. With a string of successes under his belt, he has spent most of his working life as a management consultant, specializing in behavior change and transformation. Rob has helped to transform companies across the world, including their strategies, technologies, processes, and the way people work and think. He has a proven track record in driving complex customer-centric transformation in multiple industries such as entertainment, telecoms and media, retail, transport, education, central and local government, energy, natural resources, gaming, and fashion clothing. Rob is a certified life coach specializing in Neuro-Linguistic Programming, Time Line Therapy, and Hypnosis. He is also a certified trainer of Neuro-Linguistic Programming and a public speaker and event designer/host. Rob's expertise extends to behaviour change advisory, business transformation management, and executive program leadership.