Michigan State University

Senior Director, Social Media Marketing at Optum

Leveraging my social media expertise to offer freelance consulting work for a variety of small-mid size corporate clients. Areas of expertise include social media strategy, social media management, social media best practices, as well as content editing for social, campaign management and measurement. I help companies get started with social media so they can manage on their own in the future.

Self-employed

Social Media Marketing Consultant

Skills: LinkedIn Marketing · Social Media Strategy · Facebook Marketing · Social Media Marketing · Social Media Measurement

Optum

Senior Director, Social Media Marketing

• Lead a team of social media marketing professionals, supporting our broader campaign initiatives. 
• Responsible for social media marketing strategy, governance, monitoring, as well as the oversight of corporate social media channels and platforms (Twitter, LinkedIn, YouTube and Facebook).

Director, Social Media - Optum

• Managing social media strategy team for business, working extensively with outside agency, including implementing recommendations, developing crisis plans and coordinating editorial schedules.
• Analyzing and reporting for social media listening initiatives, consulting on best practices and strategy for launching social media programs
• Successfully led cross-functional team to analyze the usability, navigation and strategy for successful intranet launch, combining three separate business segments under unified company.
• Responsible for the interactive marketing strategy and implementation for the payer market.

Content Marketing Manager/Social Media

•Process development for channel fund management, including automation using Salesforce.com
•Established guidelines for cooperative fund use.  Communicated and enforced with U.S. and Canada sales teams.
•Developing channel marketing programs, including advertising, promotional items, co-branded collateral, and trade show support. 
•Created and maintained secure access portals for distributors, further enabling the sharing of sensitive marketing and pricing information.
•Developed and communicated reporting metrics for fund usage to management team and for quarterly business reviews with distributors.

Sr. Marketing Comm. Spec.

•Responsible for acquiring editorial content for member web sites, developed and managed projects for web site functionality and enhancements.  
•Worked closely with both internal and external resources to identify business requirements, project management, testing and reporting on progress.
•Supervised the work activities of assigned staff to include work distribution/assignment, work quality monitoring, identifying staffing needs, hiring replacement/new staff, performing reviews, and establishing work performance standards.

NAMG

Web Content Manager

Managed the re-design of corporate web site's product marketing content, and also developed and executed strategy for the on-going operations of intranet content which served approximately 8000 global users, with over 400 web sites.

Kristin Zima