Kenneth McKenzie is a research lead in the Human Insights Lab at Accenture's The Dock. He completed his Ph.D. in Political Science from Dublin City University and his Bachelor's degree in Psychology from Trinity College Dublin. With a professional background in psychology and social sciences, he has lectured in various universities, including Trinity College Dublin, UCD Michael Smurfit Graduate Business School, and TU Dublin.

Ken's core competency lies in analyzing how people make decisions in real-world situations. He has researched and lectured about healthcare, finance, voting, and consumer behavior, among other areas. Ken uses modern methods and theory to solve problems for clients in businesses that need to gain a better understanding of their markets. Ken's professional experience also includes positions at Publicis, JWT Folk, and RichardsDee, among other marketing communications agencies.