Keith Wiegold is a seasoned content marketing professional with an impressive career and educational background. He holds a Bachelor of Science in Advertising and a Master of Science in Communications from the University of Illinois at Urbana-Champaign. Over the years, Keith has held several important roles in leading companies, including Director of Content Marketing at Rimini Street, Director of Brand Marketing and Co-Creative Director at Shop Your Way, Senior Strategist of Content Marketing at Discover Financial Services, and Content Marketing Subject Matter Expert and Digital Marketing Strategist at IBM.

As an expert in content marketing, Keith has developed and led teams for Fortune 300 brands, building content marketing infrastructure and processes. He is skilled in developing content marketing ecosystems, customer journeys focused on engagement by stages, persona formation, value proposition creation, narrative planning, content mapping, and brand news publishing. In addition, Keith is a talented writer, producer, and editor-in-chief for various formats and channels, such as video, social, blog, website, email, push, in-store, web, and more.

Keith is passionate about customer-centric storytelling and creating strategic content to engage customers throughout their journey, increase customer LTV, and help businesses acquire and retain customers. He is also an author, speaker, workshop facilitator, and inventor, and has taught Integrated Marketing Communications as an adjunct professor at Northwestern University's Medill School.