Karen Hebert-Gordon is a marketing and design professional with a passion for crafting unique and memorable customer experiences. She founded The Oya Group, a boutique consultancy that helps growing companies in the mid-market space to develop their brand strategy and messaging, design their web and marketing collateral, and create digital marketing strategies. Karen is an alumna of the Minneapolis College of Art and Design and the University of Wisconsin - Green Bay, where she studied Illustration, Design, and Visual Communications. With extensive experience in working with technology/software companies, Karen has expertise in Biotech, Construction, Engineering, and Professional Services. The Oya Group's approach focuses on collaboration with clients and an extensive global network of highly curated strategic partners, delivering award-winning and spot-on solutions without big agency prices. Karen's professional background is characterized by her expertise in messaging/positioning, branding, web design and development, marketing collateral design, digital marketing strategies, and as a fractional CMO or VP of Marketing.