Sara Haddox

Sara Haddox is a seasoned performance marketer with over 12 years of experience in digital acquisition, having managed annual budgets exceeding $70M across various industry verticals.

She is a hands-on Analytics professional proficient in cross-channel reporting, attribution modeling, forecasting, planning, and ad hoc performance analysis.

Sara has a strong background in Ad Operations, handling troubleshooting, diagnostics, debugging, and collaborating with teams across SEM, SEO, Datafeeds, Display, Social, Email, Affiliate, and Sales to enhance web content and offline acquisition strategies.

Her expertise extends to areas such as landing page optimization, tagging/coding initiatives, conversion rate optimization tactics, and overall user experience enhancement.

Sara Haddox has contributed significantly to top industry verticals including Automotive (Bridgestone Retail Operations, Firestone Complete Auto Care, Tires Plus, Wheel Works, Hibdon Tires Plus), Financial Services (Ally Bank), Health Insurance (BCBS - HCSC), and Retail (Sears/Kmart, Swap.com).

She has a strong command over various reporting and tracking tools like Visual IQ, Google Analytics, DoubleClick, Tableau, Kenshoo, Omniture/SiteCatalyst, Mongoose Call Tracking, Marchex Call Tracking, and MySQL.

Additionally, Sara is well-versed in competitive data platforms such as Hitwise, Comscore, and SEM Rush, along with proficiency in Bid Management Platforms including Kenshoo, Google & Yahoo/Bing UI, Acquisio, and Adobe Media Optimizer.

Sara Haddox pursued her BA in Communications and Marketing from Western Illinois University and has held key positions in organizations like eHealth, Inc., Swap.com, Sears Holdings Corporation, Bridgestone, Starcom, and Position Technologies, where she managed Search Marketing Planning, Paid Search & Analytics, Search Management, and PPC Account Management roles.