Lauren Friedman is an accomplished writer and social media expert, currently serving as the Group Manager of Brand, Enterprise, and Global Social Strategy at Adobe. Her extensive background in social media began when she joined Context Optional, a social marketing company in San Francisco, where she had a hand in tasks ranging from sales to building social media strategies for Fortune 500 brands. Via two acquisitions in 2011, she landed at Adobe, where she spent her first 2 years managing Consulting Services for the Adobe Social product. In 2013, she joined the Social Business Center of Excellence as the head of Social Business Enablement, where she ran Adobe's enablement infrastructure programs, leveraging cross-functional partnerships to unveil integrated social media strategies, which propelled Adobe's ascent as a social business. Presently, she leads Brand Social Media Strategy & Communications at Adobe, which comprises earned media, experiential activations, content production & direction, brand engagement, and cultural relevance. Friedman's specialties include social media, communication & content strategy, relationship building & maintenance, people management, writing/editing, and branded social media & digital campaigns.