Jimmy Risk is the CEO of Loyal Ears Digital, a digital loyalty systems company for terrestrial radio. With a background in founding and growing successful businesses, Risk has brought Loyal Ears to the forefront of digital loyalty systems and has recently partnered with Westwood One to bring a FREE weekly Fantasy Sports game to radio stations in the US, UK, and Canada. This game is legal, has great radio prizes, and keeps the listener close at hand on the station's website.

Prior to his role at Loyal Ears Digital, Risk founded Diet4Rewards.com, was President and Founder of Loyal Ears Inc, and President of Lindsay Rose Music. He studied at Austin Catholic Prep and has a deep understanding of the importance of keeping listeners engaged and loyal to the brand on all fronts.