David West is a strategic business leader with a proven track record of driving successful results through innovation and execution. He has a strong background in analytics and insights, enabling him to identify opportunities and provide valuable strategic guidance. With an MBA from Wayne State University and a BBA in Food Marketing from Western Michigan University's Haworth College of Business, West has developed a diverse skill set that has enabled him to excel in a variety of roles in the consumer packaged goods industry.

Most recently, West served as the Director of Sales Strategy and Planning at Sara Lee Frozen Bakery, where he was responsible for driving profitable growth through effective sales strategy, planning, and execution. Prior to that, he held roles at Integrated Access Corporation, Sysco, Kraft Foods, Campbell Soup Company, and GfK, among others. Throughout his career, West has demonstrated a unique ability to develop and execute successful business strategies, leveraging data and customer insights to drive results.

West's expertise in sales strategy and planning, business development, category strategy and insights, shopper insights and category development, innovation and business development, marketing, and market research make him a valuable asset to any organization. His passion for driving profitability through innovation and execution makes him a sought-after thought leader in the consumer packaged goods industry.