David Uriarte is a renowned executive, consultant, entrepreneur, and professor, with more than two decades of experience in go-to-market strategies, transformations, and transactions. He holds an MBA from IESE Business School, a certificate in Digital Marketing from The Squared Online, and a bachelor's degree in Economics and Business Administration. David has an exceptional track record of creating and transforming businesses, with notable achievements at PGI Management, Barceló, and Pierre Vacances Center Parcs, where he played pivotal roles in achieving increased profitability, boosting business, and leading the company to become a Spanish leader in their category. Currently, he is a Managing Partner at Horvent, a Partner and former Board Member at GuestPro, and an Associate Professor at Toulouse Business School and The Valley of Digital. David is a mentor at Conector Travel Tech, AticcoLab, BTS, and Startupbootcamp IoT & Big Data, and a Strategy Advisor at Hacks/Hackers Barcelona.