Schwarzenbergkaserne

AHS Neusprachliches Gymnasium

Leopold-Franzens Universität Innsbruck

SKEMA Business School

I help Corporates, SMEs And Entrepreneurs Rapidly Scale Their Business With Digital Marketing  -  Digital Sales Expert 🦸🏻‍♂️ I Proud Father Of Three

Austria

From brand awareness to online sales, I plan and steer digital measures to push your marketing and sales performance. Depending on your specific requirements, I put together your personal Digital Team from experienced experts to support your business performance in the best possible way.

Martin Parkos Consulting

Owner

weXelerate, CEE's largest Innovation Hub in the Heart of Vienna.

weXelerate

Brand Creator and Business Developer

Marketing and sales responsibility for the Western Union digital business unit in Europe with triple digit Mio$ turnover and double digit Mio$ budget responsibility leading the regional teams across five locations for on- and offline marketing and sales for the 30+ <a href="http://westernunion.com">westernunion.com</a> sites across Europe. Drove double digit growth on new customer aquisition, retention, CLV and profitability.

Western Union

Director Digital EMEA

bwin.party digital entertainment plc, the world’s largest listed online gaming business created by the merger of bwin and PartyGaming in March 2011.
P&L responsibility for the bwin.party business unit of double digit+ Mio Euro gross gaming revenue.
- Leading the teams for marketing and sales, press relations, media co-operations and media buying and multiple support functions  for Market Research, Sponsoring, Affiliation, Customer Retention, Social and online Media and Search Engine Marketing.
- Drove Swiss market top line sales growth double digit with a brand strategy adopted to the legal framework of a non-regulated non EU member market.
- Developed Belgium market entry strategy and marketing plan for successful launch for bwin.be.
- Product adaptation for web and mobile to the specifications of the individual markets.

bwin.party digital entertainment plc

Country Manager Switzerland&Austria and Belgium

Drove the key business indicators of Coke TM to all time high and above business plan target levels.
- Introduction of the global campaign “the Coke side of Life”
- UEFA EuroTM 2008 program start merged with the Coke Christmas campaign leading to Nr.1 sponsorship awareness for the event.
- Coca-Cola Zero introduction, the biggest Innovation launch for the company.

The Coca-Cola Company

Coca-Cola Trademark Manager

Definition, consumer testing, implementation and tracking of brand experiences based on the most important assets Music, Football and Christmas as target group passions in the Alpine region.
- Strategic partnerships with Samsung, Chevrolet, Universal Music, Sony-BMG, Warner and EMI.
- Coordination of more than 25 suppliers to launch the web/wap entertainment portal Mycokemusic.
- UEFA EuroTM 2004 marketing program and Christmas program including the Christmas truck tour for Alpine starting the IOC Winter Olympics.

Alpine Promotion & Asset Manager

- Coke Skiing campaign with the Austrian Skiing Federation and endorsement of Herman Maier “Herminator pack” including a very successful cooperation with Masterfoods
- Coke light Man Program Event award and sampling award winner
- Product launches such as Vanilla Coke and Fanta Sapaya
- Direct customer responsibility for Burger King in Austria

Group Brand Manager Core Brands

- Leading a team of Brand Managers, developed concepts and products for target group testing and launch
- Product development and campaigns briefed and developed locally for Fanta limited edition strategy and go to market

Portfolio Development Manager Flavours and Juices

- Responsible for strategic planning, budgeting, implementation and tracking of all brand initiatives.
- Built L’Oréal presence in Slovenia post wholesaler integration and improved market share in Austria with bi-weekly promotion and product packages for the direct sales and key account managers.
- Sales representative for south-east district of Austria building L’Oréal presence in Slovenia.

L'Oréal

Marketing Director

Launch of the colorant brand Feria ranking as 3rd biggest brand on the total market in the launch year contributing to the market leadership of L’Oréal with 6 of the top ten brands in that segment
Additional responsibility for Plénitude Skincare range

Product Manager

Focusing on promotions, POS activation and advertising successfully driving volume and market share development of the Styling range and the colorant range from L'Oreal.

Junior Product Manager

Responsible for the implementation of a new reporting system for the Finance department reporting to the CFO in close collaboration with the Paris headquarter covering monthly tracking and reporting.