Jeff Chang
Jeff Chang
Jeff Chang is a highly accomplished executive, entrepreneur, and management consultant with years of experience in corporate strategy, business development, and digital transformation in Asia. He completed his Master of Business Administration in Finance at the prestigious University of Illinois at Urbana-Champaign and has since held several senior leadership positions in the region's media, technology, and consulting industries.
Currently, Mr. Chang serves as the Chief Digital Officer at Condé Nast Taiwan, where he spearheads the company's digital strategy and oversees product development, audience engagement, and revenue growth across multiple platforms. Before joining Condé Nast, he founded and led Yeeda, a successful digital marketing and e-commerce agency in Greater China that catered to global luxury and lifestyle brands.
Mr. Chang has also worked as a Group Vice President at Trends Media Group, a Principal and Head of TMT Industry Practice for Greater China at Arthur D. Little, a Senior Associate at Oliver Wyman, and a CRM Product Strategist at InQuira. He started his career as an MBA Student Consultant at Procter & Gamble, where he honed his skills in marketing, consumer insights, and brand management.
Throughout his career, Mr. Chang has demonstrated exceptional skills in strategic planning, team leadership, cross-cultural communication, and innovation. He is known for his ability to identify emerging trends and opportunities, build consensus among stakeholders, and drive meaningful results for his organizations.