Susan Berry is an accomplished marketing analyst and thought leader with extensive experience in the financial services, retail, and new media industries. With an impressive track record in both start-up and established business environments, her passion for strategic leadership and strong tactical skills has earned her high regard in the marketing field. Susan has a knack for partnering with advertising agencies, product management, IT, and business managers to design, deliver, and analyze programs that drive customer acquisition, loyalty, and increased profitability.

As a Senior Consultant at Peet's Coffee and a former Senior Consultant at Safeway and Director Analytics at Clear Ink, Susan has honed her skills in marketing analytics, consumer and B2B marketing, eCommerce, brick-and-mortar, digital, print, and radio advertising. Her expertise in direct and mass media, web analytics, design of experiments, testing, program and project management, logical data modeling, SQL, business analysis, system development, management, team building, training, and mentorship make her a versatile individual that can transfer her skills and experience across industries.

Susan graduated from the University of California, Berkeley with a degree in Industrial Engineering and Operations Research. She has over 15 years of experience in financial services, 7 years in new media, and 11 years in retail. She served as the Director of Customer Support and Professional Services at HyperParallel, a startup later acquired by Yahoo in 1998, and as the Director of Targeting and Analytics at Yahoo! She specializes in marketing analytics, consumer and B2B marketing, financial services, new media, print, and radio advertising. Her strong business acumen, oral and written communication skills, and logical thinking have enabled her to be a valuable asset to any company she is associated with.