Jacob Lenz is an accomplished marketing professional with extensive experience in sponsorship, partnerships, and community involvement. With a Bachelor of Arts degree in Marketing from Michigan State University and an MBA in Business Analytics and Innovation from Gies College of Business at the University of Illinois Urbana-Champaign, Jacob has built a successful career dedicated to community and sports organizations. Along the way, he has served in numerous roles, including Advisor to the Board of Directors at HomeField Alliance, Marketing Specialist (US Sponsorship) at CIBC US, President & Co-Founder at HomeField Alliance, Senior Manager of Marketing Services at Premier Partnerships, Coordinator of North American Brand Partnerships at BMO Financial Group, and Ticket Manager of US Corporate Sponsorships at BMO Harris Bank. Jacob believes that brands have a responsibility to provide practical utility and that one can learn more from a defeat than one can gain in an undefeated season. He feels that active engagement and questioning are key tools for achieving excellence, and he loves to have fun in the process of problem-solving.