Meet Eva Reitenbach, an experienced leader in the digital communication and brand strategy industry. With a career that began during the rise of digitalization, Eva has specialized in various areas of expertise and finally found her calling in developing communication and brand strategies that merge creativity, technology, media, and data. As the Managing Director at oddity, she is responsible for developing the skills of her team members and introducing new methods of expertise, encouraging and empowering women to step up and promote the benefits of digitalization both in- and outside the company. Eva's educational background includes a degree in Diplom, Markenkommunikation from Fachhochschule Pforzheim - Hochschule für Gestaltung, Technik und Wirtschaft. Her skills include developing and implementing effective brand strategies, digital communication, and leadership. In 2020, she was recognized as one of the 100 brains of the market by W&V.