Western State Colorado University

Colorado State University-Global Campus

University of Colorado Boulder

Sr. Marketing Manager at eBags

Denver, Colorado, United States

- Expansion of previous Marketing Manager role to include the following:     o	Act as marketing liaison for Samsonite International to optimize marketing spend across the organization     o	Coordinate and negotiate the implementation of new affiliate business partnerships to improve effectiveness of programs

eBags

Sr. Marketing Manager

- Built reports in Google’s Data Studio to better conceptualize the purchase funnel and the role that specific marketing channels – social, paid search, affiliates, remarketing, comparison shopping engines, and email – play in the funnel to maximize profitability-	Handled communication and negotiation of affiliate relationships-	Implemented email campaigns and coordinated site tracking parameters that comply with General Data Protection Regulation (GDPR) laws to ensure <a href="http://eBags.com">eBags.com</a> was able to continue international distribution and marketing-	Built a modeling template, in Microsoft Excel, to forecast the expected incremental lift of affiliate publisher promotions and used it to increase marketing contribution by 77%, with 24% less expense, year-over-year-	Managed and improved paid search processes to shape site traffic and drive customer acquisition for the company based on target demographics and seasonality-	Created dashboards in Microsoft Excel to help identify opportunities and provide insight into business results-	Curated relationships with content providers to build brand awareness

Marketing Manager

Manage the relationships and functional operations for our Amazon, eBay, Rakuten, NewEgg, and international (Pitney Bowes) businesses.- Led international expansion efforts to 180+ countries which performed 91% above budget in the first full year of the program- Launched eBags' Tmall store to capitalize on growing Chinese market and grew channel to 20% of current cross-border revenue- Run organized Amazon Sponsored Product campaigns that actively contribute a 12% incremental sales lift on private label and exclusive products- Created comprehensive forecasting document that provides a by day, sales channel outlook to help the company identify opportunities and adjust marketing and promotional strategies as needed- Manage international site content in top countries leading to 5% conversion increase

Partner Marketing Analyst

Managed the relationships and functional operations for our Amazon, eBay, Walmart, Rakuten, NewEgg, and international (Pitney Bowes) businesses.- Audit and troubleshoot product inventory feeds for over 40,000 models and 150,000 SKUs- Curate deal placements to drive sales and relieve excess inventory- Built and maintain Sponsored Product ad campaigns that utilize, negative and positive, keywords to profitably drive 12% in incremental sales annually- Assess and evaluate competitor pricing, merchandising tactics, and market trends to continuously improve customer experience and maintain a competitive edge- Improve the cadence and content of transactional emails that generate feedback and, consequently, increase the visibility of key products- Manage the inventory and velocity of private label/exclusive products in order to maximize profitability and accurately forecast demand, months in advance- Specialize in SKU creation/revision, PDP optimization, and FBA shipment creation/management in Amazon Seller Central

Partner Marketing Associate

Assisted eBags customers with any and all inquiries.- Implemented an efficient auditing process of both current and historic exchanges that retrieved more than 3% of concessional costs for the previous year and continues to capture an additional 5% savings on exchange concessions annually.- Processed orders, returns, and exchanges - Handled in-house warranty repairs and claims- Demonstrated excellent knowledge of the eBags own brand product to capture additional sales

Blake Barnes