Gregg Masters, MPH is an accomplished healthcare innovator and thought leader in healthcare social media. He is the founder and CEO of Health Innovation Media, and recognized for his expertise in digital content development, branding, and distribution. He has been included in the Top 100 Voices in Health Information Technology by Health Data Management, and is a mentor to various clients in interactive digital media. Gregg has published and hosts internet radio programs including ACOwatch.com, HealthInnovationMedia.com, and JustOncology.com, among others. He has served in senior executive positions for national and regional health care organizations, academic medical centers, and community hospitals. Gregg has also been tapped by CMS Center for Medicare and Medicaid Innovation to review grant applications for the Healthcare Innovation Challenge program. With deep expertise in contract negotiations, public speaking, copywriting, and strategic implementation of corporate branding, Gregg is an accomplished healthcare insider set on making a difference in the industry.