The Manchester Metropolitan University

Liverpool University

Communications Specialist at Universities Superannuation Scheme (Ltd)

Liverpool, United Kingdom

Universities Superannuation Scheme (Ltd)

Communications Specialist

Deliver high impact communication campaigns for client portfolio which includes or has included Swissport, Addo Food Group and manufacturer Ronald Britton.

Create and implement PR/communication and social marketing strategies designed to drive brand awareness and reputation.

Utilise contacts and media skills to generate extensive online and offline coverage and content for clients, with influential campaigns that have delivered millions in reach and changed behaviour and attitudes.

Create engaging written content for clients which drives SEO and sales conversions, including press releases and features for the media, to optimised content for websites and blogs, to copy for brochures and newsletters.

Create and implement award winning stakeholder engagement campaigns for clients e.g. for brand Pork Farms (recently won PR Moment Award for Best Community Engagement Campaign of the Year).

Handle crisis issues and manage negative publicity.

Lead and manage a team of account handlers.

Drive growth and new business, working with the managing director.

krPR

Account Director

Plan, manage and deliver results-driven PR/communication campaigns for a portfolio of charity, health, professional services and consumer focused clients.

Clients include Aintree Racecourse, The Open Championship, Liverpool Vision, Southport Flower Show, Maxwell Hodge Solicitors, Liverpool Community College, NHS Merseyside and Health@Work.

Kenyon Fraser

12 month contract managing the PR and creative marketing for property, investment, public sector, engineering and financial clients.  Tasks similar to the above.

Paver Smith & Co

PR Account Manager

Following this travelled around the world for 6 months.); Responsible for setting up a marketing function/framework for the business and planning and initiating several marketing projects.

Collated the company's customer database information and organized it into a workable format

Planned and initiated direct mailing campaign to existing customers base, which included the use of mail shots and newsletters

Researched and identified areas of potential new business for the company and targeted these areas/stakeholders with a direct mail/PR campaign.  This campaign included sponsorship of organisations linked to target stakeholders, distribution of mail shots and provision of free legal clinics to target stakeholders

Worked with website designer to develop a new website for the company, which presented the business in a professional manner, offered a method of completing claims forms online and was multi-lingual.

Graham M Riley & Co Solicitors

Marketing Manager

Responsible for all direct marketing, which involved liaising with photography, print and design agencies in order to develop packaging, point of sale, mail-shots, brochures etc

Media liaison, dealt with trade and consumer magazine editors to generate free press coverage for our products and brands

Wrote all copy, be it press releases or comments for magazine features etc

Managed a marketing/communications budget

Organized promotional events e.g. trade shows

Prepared monthly and annual reports evaluating the marketing/communications activity.

Paul Owen