Salla Viitasalo is a dynamic marketing and communications professional with years of experience in B2B marketing across various industries. Her expertise includes digital marketing, website management, content marketing, event marketing, inbound marketing, SEO, and marketing automation. She has worked for global IT & software resellers and HR outsourcing and consulting businesses before taking on her current role as Digital Marketing Manager at Scania Suomi Oy, a world-leading provider of heavy transport solutions.

Aside from her professional experience, Salla has an educational background that includes a Master of Social Science with a Major in Business Administration, Business, Marketing at Stockholms universitet and a Bachelor of Business Administration, specialization in advertising and corporate communications at Haaga Institute Polytechnic. She also studied Communications at Helsinki Open University and Techniques de Commercialisation at the University of Montpellier.

Salla is an expert in creating successful social media marketing for B2B businesses and is a member of Scania's MarCom European Business Improvement Group and Digital Officer Team, which focuses on accelerating digital marketing and communications on a European level. She is also passionate about sustainable change and has studied Leadership for Sustainable Change at the University of Helsinki.