Liz Citron

Liz Citron is a seasoned professional in the digital space who has transitioned from a practitioner to a leader. She is dedicated to helping individuals at various career stages understand themselves better and unleash their true potential through coaching.

With a strong focus on human behavior, Liz's coaching approach is fueled by her continuous quest to understand what motivates people. Her educational background includes an MBA, an MSc in Human-Computer Interaction with a study of human psychology, and various coaching certifications.

Throughout her career, Liz has held key roles in prestigious organizations like BetterUp, Citron Ltd, Ministry of Justice UK, BBC, and The Guardian. Her expertise spans areas such as digital transformation, user experience design, coaching, and technology.

As a coach, Liz serves as a mirror, thought partner, and guide to help individuals gain clarity, harness their inner wisdom, and navigate their personal and professional journeys with confidence. She believes in empowering individuals to embrace their true selves and lead fulfilling lives.