Katrina Allick is a talented Product Designer with a no-fluff approach to creating trustworthy experiences that both protect the user's needs and build a compelling and unique product story. After working in advertising and product design fields, she understands the balance between visual & interaction choices that help solve problems, and working with large scale marketplaces. Katrina is currently leading the next-gen product design and platform launch of SameSide's beta product, which uses artificial intelligence algorithms to partner B2B experts and business leaders in HR, recruiting, and hiring spaces. SameSide aims to solve the problems of inefficient, slow, and confusing problem-solving inherent in the B2B marketplace. By building an ecosystem of collaborative users, SameSide is targeting an a la carte solution to problems such as retention, employee benefits, diversity/inclusion, and how to visualize and formulate cutting-edge opinions. Katrina has a broad skillset, including Visual Design, Interaction Design, Responsive Design, Information Architecture, Wireframing, Prototyping, Content Strategy, Product Strategy, User Research, Usability Testing, Business Analysis, Public Speaking, and Mentoring.