Pete Evia-Rhodes is an accomplished business leader with a passion for innovation, optimization, and colleague development. With a degree in Business & Economic History from The University of Manchester, Pete has held various key positions in the telecommunications and media industries. He has worked with major companies such as BT and News UK, where he spearheaded the launch of customer-centric propositions such as BT Mobile and AI-based content recommendations, respectively. Pete is also an accomplished public speaker, published author with the Chartered Institute of Marketing, and a London Business Angel. In addition, he is a certified Six Sigma Black Belt and proficient in Spanish. A triathlete and a family man, Pete is an all-around superstar in both his professional and personal life.