Jim Phillips is an experienced entrepreneur and branding expert who helps organizations and rights holders maximize the commercial potential of their assets. With a background in advertising, event management, and sports entertainment, Jim has gained a reputation as a leader in his field. He has a special talent for leveraging brand assets to create engaging content and activating sponsorship opportunities. Jim has held key leadership positions at several organizations, including Boxhive, Sports Content, and Seventy1. He has also co-founded and directed World's End Productions and owned Sport Entertainment. Jim's writing skills are showcased in his sports blog, www.cooldownthepace.com, where he shares his insights on sports marketing and the industry.