Andrei Popescu is an expert in brand strategy and sales with over ten years of experience working for some of the world's largest multinational companies. He also has experience as an entrepreneur, which has given him a unique perspective on the challenges that business owners face. Popescu has a comprehensive understanding of market context and consumer behavior thanks to his years of market research experience. He has created and launched successful brands in the Romanian and Bulgarian markets, and his goal is to provide entrepreneurs with the resources they need to succeed. He co-founded ZESTY Business Consulting, where he shares his expertise in brand strategy and sales with businesses of all sizes. Before this, he held positions as a brand manager and insights and innovation specialist at Molson Coors, a qualitative researcher at 360insights, a market researcher at Ipsos, and an entrepreneur at AndyGold SRL. Popescu studied sociology and marketing and consumption at the University of Bucharest.