Malcolm Woolliams, the founder and director of Direction Forward, is a tech-savvy entrepreneur, consultant and innovator who specializes in leveraging digital technologies to deliver maximum value. He has worked with London-based and international businesses, organizations, and individuals, providing bespoke consultancy, business development, and IT support services. He has diverse experience in full-stack web development, database management, network architecture, cloud configurations, and deployment of cloud-based applications.

Malcolm's expertise includes a deep understanding of both software and hardware, including server architecture, deployment, internet connectivity, major software packages, and workstation environments. He has developed and supplied a range of proprietary cloud services, including web hosting, data backup, and hosted services such as Exchange. His web hosting services boast 99.99-100% uptime across multiple platforms and technologies, with about 60,000 people trusting the service each month.

Malcolm's educational background includes an MA in European Culture and Business and a BA in Classics, Ancient History, Archaeology, Latin, and Greek, all from University College London.

Malcolm's professional experience also includes stints as Digital at Canvas Philanthropy, Co-founder at Jumpstart Records, and External IT Consultant at Stephen Lawrence Charitable Trust and IntoUniversity. Currently, Woolliams is a partner with Microsoft, Apple, UKFast, Kroll Ontrack and ESET, offering its managed IT services, industry-leading internet security, and data recovery.