Syracuse University - Martin J. Whitman School of Management

Syracuse University

Director, Public Relations at The Honest Company

Santa Monica, California, United States

The Honest Company

Director, Public Relations

Senior Manager, Public Relations

Oversee the media relations team within the public relations department. Responsible for development of all press materials and launch initiatives, working closely with education, marketing, social media and sales to maximize opportunities for new products, hero skus and key company initiatives.

Murad

Manager, Media Relations

Responsible for the overall operations of the public relations department, including the development of all strategic communications plans, management of department budget and supervision of junior  to mid-level team members

- Develop strategic communication plans for consumer products clients in highly dynamic, fast-paced environment
- Prepare press materials including releases, fact sheets and pitches
- Lead account progression, acting as main point of contact for clients
- Conduct media outreach with newspapers, magazines, television and online outlets for clients
- Secure national media placements in newspapers, magazines, television and online outlets for clients
- Direct client spokespeople on key messaging for products
- Oversee strategic social media campaigns from implementation to execution

Saeger Media Group

Account Supervisor

- Planned product unveiling events for media resulting in placements in national magazines
- Directed client spokespeople on key messaging for products
- Prepared press materials including releases, fact sheets, pitches and matte releases
- Secured national media placements in newspapers, magazines, television and online outlets for clients
- Managed junior team, consisting of Junior Account Executives, management trainees and interns

Brenna Mast