Andrea Hickman is a highly accomplished consumer insights leader with extensive experience in the foodservice industry. Having worked with global brands and national chains, she has a proven track record of delivering deep consumer insights to drive strategic and tactical decisions, leading to strong sales results. Andrea's core competencies include brand strategy, consumer and customer segmentation, classic stage-gate innovation, product development, and sensory evaluation. She has previously held leadership positions at LambWeston, Sonic Drive-In, and McCain Foods USA, and boasts an educational background that includes a Master of Professional Studies in Marketing and Food and Beverage Management from Cornell University, and a Bachelor of Commerce in Marketing, International Business, and Organizational Behavior from McGill University.