Queen Mary University of London

SOAS University of London

Sichuan University

Legacy Development Executive at British Heart Foundation

Sense Worldwide

Innovation Consultant

• Delivering innovation projects through the Double Diamond process. This involves desk research, stakeholder interviews, audience profiling, facilitating workshops, and influencing leadership.

• Responsible for delivering quarterly reports on the market landscape, sector and consumer trends, and competitors’ activity. This is done through conversations in my network, desk research, and other methods which I then bring to quarterly workshops to explore new product development opportunities. 

• Stakeholder management across the portfolio, involving colleagues and external connections, including them in ideation sessions, workstreams, performance updates, and presentations.

• 1 of 15 successful candidates to be accepted onto the Ignite Leadership Course, designed to recognise ethnically diverse colleagues with aptitude to be fast-tracked into leadership positions.

Cancer Research UK (CRUK)

Senior F&M Product Development Executive

•	Matrix managing operations of core products; sharing sector trends, competitor insights, monitoring performance, and making key decisions to move toward forecasted growth in annual income.

•	Collecting, analysing, and presenting data from various qualitative and quantitative sources in detailed reports, evaluations, and product briefs for core products bringing in income ranging from £50,000 - £3,000,000.00 each

•	Leading the delivery of our annual Stand Up 2 Cancer Ballroom event where I increased attendees to 450+, introduced our first livestream, and increased average fundraised per head, bringing in more than £35,000.00.

Senior Product Executive - Fundraising Campaigns & Giving Platforms

• Using appropriate methodologies to capture insight and develop product offerings for our legacy audience.

• Managing and reviewing partnerships & products, as well as staying up to date with new innovators in the market and competitive landscape.

• Testing potential for new products in the team through sprints and other techniques.

• Co-chairing the British Heart Foundation Anti-Racism Affinity Group.

British Heart Foundation

Legacy Product Development Executive

• Responsible for the stewardship journey for all BHF Legacy supporters (approx. 20,000 supporters).

• Executing the BHF's stewardship event portfolio (including spearheading the virtual event offering during the pandemic) for supporters across the UK, including lab tours, wellness events, researcher Q&A's, and Will-writing workshops.

• Delivering Quarterly Marketing communications (Digital and Direct Marketing) to all BHF legacy supporters, Working with external and internal stakeholders to product quality content featuring case studies and researchers.

Legacy Development Executive

Worked with unaccompanied Refugee minors who have come from Calais to be united with family in the UK.

Mehdi Azmayesh