Adam J. Louras is a seasoned founder and strategic advisor with over 20 years of experience driving the creation, commercialization, and growth of leading consumer packaged goods (CPG) brands. An alum of esteemed business institutions like Northwestern University and the University of North Carolina at Chapel Hill, Louras' impressive resume includes a series of successful ventures, with a focus on non-alcoholic beverages. He has helped to raise over $30M in funding and achieved cumulative sales of more than $60M. Serving as the Managing Partner of MERCENARY, a full-service CPG brand creation, formulation, and commercialization company, Louras has advised and helped to build fast-growing CPG brands like Barcode, Dream Pops, O2 Hydration, and more. As a Venture Partner at Gambit Labs, a CPG Venture Studio, he continues to push the envelope on innovation and creativity in the CPG space.