MSc Kenneth Wagtmans

Kenneth Wagtmans, MSc, is a pragmatic marketing professional who excels at connecting strategy and vision to practical realities for achieving short and long-term commercial success.

He places a strong emphasis on focusing on the needs and interests of end customers as they are the driving force behind any business.

Kenneth believes in investing in the power of a brand, understanding that consumers make purchasing decisions based on emotional connections rather than short-term actions or premiums.