University of California, Los Angeles

Universiteit Utrecht

Manager, Integrated Media Planning at OMD USA

OMD USA

Manager, Integrated Media Planning

Client: Kingsford, Glad♦ Client Partnership: Presented tactical recommendations, POV’s, and weekly status updates to clients and acted as the main point of contact  ♦ Leadership: Managed, trained, and mentored 4 junior planners, 2 of which were promoted under my management♦ Project Management: Planned and executed over 80 E-commerce campaigns across Clorox brands on Amazon throughout 2019, all of which launched as scheduled. Also managed cross-functionally five internal teams (Ad Operations, Analytics, Programmatic, Search, and Social) to ensure team integration and all deliverables are completed on time ♦ Analytics: Created an automated optimization process to monitor more than 20 programmatic campaigns on a bi-weekly basis, which resulted in full deliveries and greater efficiencies ♦ Data: Utilized Salesforce DMP to build customized audience segments that differentiate Glad from its competitors. Also launched CloroxPro’s first data validation test, which analyzed the accuracy of 3rd party data, and allowed Clorox to be more precise in reaching its niche target audiences♦ Skilled Negotiator: Supervised the negotiation of media buys and ensured that the most competitive rates were secured♦ Finance: Oversaw all client budgets which includes negotiation of annual contracts, maintenance of flowcharts, and billing reconciliation across multiple funding sources

AKQA

Digital Media Supervisor

Client: Kingsford, Clorox e-Commerce and B2B brands

Senior Media Planner

Client: Mazda Motor Co., Regional and In-Market♦ Direct-Response: Led Mazda’s first conquest campaign targeting Volkswagen owners affected by the diesel-emissions scandal. Partnered with Edmunds to deploy which delivered a Cost-Per-Action that’s 83% more efficient than its competitors♦ Sponsorships: Developed first-to-market, dynamic data driven, native sponsorships with KBB’s product team, which resulted in consideration and configuration lifts for Mazda on KBB's site♦ Analytics: Evaluated competitive set, Edmunds cross shop, and organic search data at the market level to develop customized conquest lists unique to each market

The Garage Team Mazda

Digital Media Planner

interTrend Communications, Inc.

Integrated Media Planner