Nisha Prasad is a seasoned marketing professional with over a decade of experience in agency and client-side roles. She has worked in both B2B and B2C industries, focusing on operations and strategic enablement. Prasad's strength lies in leading flawless execution, process management, and martech ownership, which deliver customer value to her clients. She studied Psychology with a minor in Business at New York University and pursued an MBA from Baruch College. Prasad has held various positions in her career, including Senior Email Campaign Manager, Senior Manager of Marketing Operations, and Assistant Director of Marketing Operations at ITHAKA. Moreover, she led marketing automation selection, lead management, cross-channel marketing, and scaling email programs in her position at the company. Additionally, Prasad has experience working as an Account Manager at Experian CheetahMail and IQPC. She is a problem solver at heart, and with humility, speed, and a drive to learn, she pursues everything with excellence in mind.