Bi Wong

Bi Wong is a respected customer experience strategist, marketer, and innovator hailing from Singapore. Her focus centers around putting customers first, using data to drive decisions, and delivering commercially-lucrative results. With a Bachelor of Social Science (Honors) in Psychology from the National University of Singapore, Bi has augmented her education with a Marketing Week Mini MBA under the tutelage of Mark Ritson, and an NDO in Management Science & Engineering from Stanford University.

Throughout her career, Bi has held leadership roles at several major eCommerce companies in Singapore, including Lazada Group and RedMart. She has also served in various marketing and strategy positions at BellaBox, PlayMoolah, Savant Degrees, and iStorez Inc. Bi is constantly recognized for her natural proficiency in examining, analyzing and visualizing quantitative findings, and aligning them with actionable business goals.

Currently, in her role as VP and Head of Customer Experience Strategy at Lazada Group, Bi uses her extensive experience to lead the voice of the customer and enhance the overall customer experience for buyers and sellers alike. Her background in consumer research, design thinking, and innovation management proves invaluable in this position, as she develops deep insights into customer behavior, preferences, and pain points.