Nils Juell is an entrepreneurial technology optimist with a wealth of experience in product and business development in senior roles. Juell has served in Nordic market leaders within Telecom and Media for over two decades, overseeing technical product development within music, media, and entertainment. He has worked at Telenor, Schibsted, TIDAL, WiMP, Aspiro, Scandinavia Online, and Icon Medialab. From a technological background, Juell has grown to be adept at people and processes, product and business development, securing complex partnerships deals with large international companies, and building new teams. As one of the founders of TIDAL and WiMP from their inception in 2008, Juell played a vital role in the development and delivery of products in emerging categories globally. Having spent the last few years working with the Startup Ecosystem in Norway, Juell enjoys mentoring new startups, working with the investment team, and running the StartupLab Accelerator Program. He holds a Cand Mag in IT, Law School from the University of Oslo (UiO). In his private life, Juell enjoys spending time with his family and outdoor activities like running, biking, skiing, and kiteboarding.