Tulsa Technology Center

Career Step

Branford High

UMass Lowell

Southern Connecticut State University

Co-Owner at Shire Lyon Ads

Branford, Connecticut

Responsibilities include:*Client prospecting*Client relations*PPC account management*Social media ads account management*Social media management*Content management*Social media strategies*Digital marketing strategies.

Shire Lyon Ads

Co-Owner

- Optimize and maintain PPC accounts.*Create PPC strategies for accounts under management.*Audit existing accounts to find areas for improvement.*Design audit documents and presentations.

eVisionSEM International

Paid Listing (PPC) Consultant

- Audit Facebook Ads and Google Ads accounts.*Manage and maintain Google Ads and Facebook Ads accounts.*Generate paid social media ads strategies>*Create strategies for e-commerce businesses.*Plan strategies to optimize and grow Google Ads accounts.*Review potential clients and develop potential strategies for growth and success.

Accelerated Media Group

PPC and Paid Social Consultant

Evaluate, research, and execute digital strategies based on internal and external performance goals; manage PPC accounts and implementation, analyzing metrics to ensure maximum return and client satisfaction. Focused on increasing account revenue and client profits through the development of digital advertising strategies. Oversees and optimizes over $200,000 monthly budget, identifying content creation within target spending and managing investment opportunities for paid search marketing campaigns. 	Mature and maintain account builds, monitoring project timelines, return on investment, and campaign objectives against data, such as KPI reporting, generating and presenting performance reviews, and providing subsequent recommendations.o	Manage about 24 accounts.o	Brought a client from an ad spend of about $13,000 a month to about $180,000 a month in the past 3 years.o	Assisted in the development and launch of our new website.o	Launched the company blog.

PPC Guardian

Team Lead and Paid Search Account Director

Generated specialized content for a variety of paid and unpaid channels, such as infographics, long-form articles, blog posts, and company websites; increased traffic through creative copywriting. Gained insights and honed skills for niche clients and their needs, including business solutions, mortgage and finance, medical, construction and remodeling, technology, and automotive.

National Positions

Content Writer

Advised Account Managers on vertical and geographical marketing tactics. Evaluated and redesigned landing pages/websites, leading to increased revenue and traffic; tracked and reported technical criterion, including keyword research, PPC/SEM profitability, and competitive analysis.    Managed the workflow process of PPC/SEM strategies, evaluated and developed improved tracking metrics for report generation; presented campaign status data and opportunities for revenue growth. Streamlined marketing campaigns through account auditing, including keyword list updates, segmented marketing targets, interdepartmental collaboration, and effective client communication.

Basement Systems, Inc.

PPC Marketing Specialist

Supervised accounts and project development, working cross-functionally to create, test, and track content. Oversaw account marketing. generating and strategizing content for AdWords, blog, and landing page development. Oversaw and edited the work of other content writers. Blog post content included surety bonds, medical education, and jewelry.Performed consultative sales and client development; fostering new client relationships and account retention through pitch presentations, project proposal development, and alignment of performance expectations with client’s key target goals. Acted as liaison between clients, agencies, and internal teams, ensuring business objectives were on schedule and within budget.

Hop Online Ltd.

Content Writer and Editor, Project Manager and Business Development

Created content and managed paid search campaigns for various platforms, including AdWords, Yahoo!, Bing, and Yelp, tailoring design to optimize response and traffic. Executed account deliverables, utilizing keyword management, bidding strategies, and Google Analytics to determine and critically modify channel spend across several media, to decrease CPC rates over 5%. Implemented testing strategies, SEM trends research, and analysis of program tracking techniques in paid search campaigns to hit target CPC and click-through goals. Utilized key metrics analysis, including user experience testing, in the development and creation of online media, including website design, and social and display advertising. Investigate, evaluate and improve SEO both creatively and technically through blog reading, forum posting and employment of Webmaster Tools and Moz. Supervised the work of SEO/Content Writer.Cultivated relationships with key search engine representatives and interdepartmental leads, as well as organized and supervised internship program.  o	Spotlighted in the Google Partners North America Community.o	Supervise an approximately $2 million Google AdWords budget.o	Recommend website and marketing strategies to compliment PPC advertising.o	Brought Google Search Ads from CPC of $1.08 to $0.87.

Town Fair Tire

SEM and Social Media Manager, Internet Marketing Specialist

Brainstorm story ideas. Interview content sources. Create innovative and eye-catching articles.

The Fashion Globe

Staff Writer, La Cuisine Section.

Assistant Advanced Marketing Package Manager charged with servicing the marketing needs of approximately 400 Realtors. Design custom brochures and flyers for individual Realtor listings. Form standard marketing brochures employing a brochure automation system. Develop scodix layers for brochures.  Create copy for listings in the form of captions and descriptions. Generate banners for ads, logos, and other artistic projects on an as-needed basis. Assist in the production of newspaper ads when required. Provide administrative support by maintaining records in marketing database. Train new marketing staff in the use of the marketing console. Email proofs and reminder correspondence as well as respond to all marketing inquiries and concerns via common marketing email account.  Interact with outside vendor regarding brochure printing.o	Produced training video with Camtasia Studio to instruct staff members on how to create traditional brochures.o	Played an instrumental role in the implementation of the 2013 listing marketing plan and the 2014 redesign of the listing marketing plan.

McGraw Realtors

Assistant Advanced Marketing Package Manager

Research and write food reviews and feature articles.

Urban Tulsa Weekly

freelance writer

Marketing support specialist charged with servicing the marketing needs of approximately 400 Realtors. Design custom brochures and flyers for individual Realtor listings. Form standard marketing brochures employing a brochure automation system. Develop scodix layers for brochures.  Create copy for listings in the form of captions and descriptions. Generate banners for ads, logos, and other artistic projects on an as-needed basis. Assist in the production of newspaper ads when required. Provide administrative support by maintaining records in marketing database. Train new marketing staff in the use of the marketing console. Email proofs and reminder correspondence as well as respond to all marketing inquiries and concerns via common marketing email account.  Interact with outside vendor regarding brochure printing.o	Produced training video with Camtasia Studio to instruct staff members on how to create traditional brochures.o	Played an instrumental role in the implementation of the 2013 listing marketing plan and the 2014 redesign of the listing marketing plan.

Marketing Support Specialist

Assisted registered nurse in the care and recovery of surgical patients.

Hillcrest Hospital

Medical transcription and medical editor assigned to transcribe and edit acute care reports including H&P’s, Ops, and discharge summaries. Typed and proofread psychology notes, disability assessments, and social work notes. Looked up all unfamiliar medical terminology.Typed all reports with 98.9% accuracy.

M*Modal

Tier 3 Medical Transcriptionist

Nurse assistant on a general medical floor offering care under the direction of nurses. Fostered compassionate and healing environment for ill patients.*Promoted nurturing relationships with patients and patients’ families during a time of illness.

St. John's Medical Center

Certified Nursing Assistant

Transcribed various medical reports including endocrinology, rheumatology, orthopedics and hematology/oncology reports.

QMedET

medical transcriptionist

Managed a team of more than 20 transcriptionists. Coordinated transcriptionists' scheduled. Trained new hires. Organized accounts and account specifics. Performed QA or transcription reports. Maintained strict turnaround time.

QA supervisor

Proofread and reviewed documents transcribed by transcriptionists.