Carlos Gil

Carlos Gil is a purpose-driven global business and marketing professional with 25 years of expertise in consumer goods, market development, brand strategy, new product innovation, and brand equity management, primarily within the Personal Care & Beauty industry.

He has a vast and solid background in leading diverse marketing and cross-functional teams across Latin America, North America, Europe, and globally, delivering significant business results and fostering organizational development.

Having served as the global brand leader for Axe for over a decade, Carlos Gil played a crucial role in establishing Axe as a dominant force in male grooming worldwide through his forward-thinking brand vision, innovative marketing campaigns, and strategic brand management.

His work has been recognized with numerous prestigious awards, including more than 10 Lions in Cannes, 2 Effies in North America, and several Clios, with the notable achievement of being named Advertiser of the Year in 2006.

Carlos Gil pursued his education in Marketing & Business, obtaining a degree from UADE and also studied at IAE.

With a rich professional history at Unilever, Carlos has held key leadership positions such as Global Brand Vice President for Dove Men+Care, Vice President for Global Male Grooming/Axe, Global Brand Vice President for Axe/Lynx, and Vice President for Hair Care in Latin America.

During his tenure at Unilever, Carlos Gil also served as Global Brand Director for Axe/Lynx, Brand Director for Axe in North America, Senior Marketing Manager for Degree Deodorant, and Senior Latin America Marketing Manager for Rexona Deodorant.